Western Firms Account For Third of Advertising On Belarusian Regime TV
Out of analysed ads, the large corporations from the US and the EU bought 63 percent, 25 percent by the local customers and another 12 percent for companies from Russia, India and Turkey.
Western advertisers account for two thirds of advertisements placed on the Belarusian state television. It is the conclusion reached by the German-Swiss human rights organisation Libereco - Partnership for Human Rights.
The organization's experts analyzed the advertising blocks that were broadcast in the evening prime time from 12 to 18 July on the channels Belarus 1, ONT and STV. It turned out that 63 percent of ads are shown in the interests of large corporations from the US and the EU, 25 percent of ads are for local customers and another 12 percent for companies from Russia, India and Turkey.
The commercials are shown directly during the programs, which, as analysts emphasize, contain explicit propaganda in favor of the country's official authorities.
The American Procter & Gamble, Swiss Nestlé, German Henkel, Danish Carlsberg, French L'Oréal, British GlaxoSmithKline and others turned out to be the leaders in terms of the volume of advertising on Belarusian television: their products were advertised hundreds of times within a week.
Human rights activists pointed out that all this is taking place in conditions of the most severe political repression in Belarus: over the past year, more than 40 thousand arrests were made, more than 600 political prisoners were imprisoned, thousands of reports of torture were received, the group said in a statement.
The chairman of the German branch of Libereco, Marco Fiber, called the fact that Western corporations "care only about their profits" as a "scandal", ignoring the catastrophic human rights situation.
Libereco said in a statement that the organization's leadership calls on politicians "to ban advertising of international companies in the Belarusian state media as a targeted sanction against Lukashenka's criminal regime."